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During the Spring Festival, CCTV Channels fully display the charm of MCC
Source:MCC20 Author:Department of Party-Masses Work Date:04 April 2018

CCTV newscast broadcasts the foreign employees of MCC for the Belt and Road Initiative


                                                         CCTV New Year"s Eve Special Report broadcasts MCC"s Family Portrait Story

                                        CCTV Special Report broadcasts overseas employees of CMCC returning home for Spring Festival


                              CCTV broadcasts "Song of Motherland" performed by the MCC International Sri Lanka Project Department

The Communist Youth League Central Committee forwarded CCTV"s video, "China"s First Gold! Post-95s ‘Chinese Welding King’ Conquered the World"

Since the beginning of 2018, under the leadership of the CPC Committee of MCC, the MCC Group has actively expanded the promotion of high-end platforms for external publicity, increased external publicity efforts, and continuously enhanced the reputation and influence of MCC Group in the society. CCTV-1, CCTV-2, CCTV-3, CCTV-4, CCTV-13, and their network terminals broadcast the special promotion materials carefully planned and recommended by MCC Group in various forms during the Spring Festival, including news, documentary communications, and literature and art show. The important traditional festivals publicity nodes were fully used, including CCTV-2 Financial Channel’s “First Time” on the Lunar New Year"s Day, CCTV-2 Financial Channel’s “Economic News” on the New Year’s Eve, the CCTV-3 Synthesis Skill Channel’s 2018 Network Spring Gala rebroadcast, the CCTV-1 Synthetic Channel "News Broadcasting" on January 2, 3 and 4 Lunar New Year, CCTV client continuous broadcast of MCC brand image program, CCTV network officially released the "China"s first gold! The post-1995 Chinese Welding King Conquered the World on January 7 Lunar New Year, which formed major holiday publicity grand slam together with CCTV live broadcast for National Day and New Year"s Day in 2017. The premiere and replay time added up to more than 80 minutes, and nearly 1.1 billion audiences watched the shows.

The programs broadcastde by CCTV involved MCC International, MCC Overseas, MCC CISDI, Zhongye Changtian, CSMCC, CMCC, MCC19, MCC20, Shanghai Baoye and many other subsidiaries, and showcased the MCC Vietnam Ha Tinh Iron and Steel Base, Baosteel Zhanjiang Iron and Steel Base, Malay Kuantan Steel Base, Sri Lanka Expressway, Cambodia Project, Hengqin Municipal Government facilities and more than ten major projects at home and abroad representing the national team for metallurgical construction, the main force for capital construction, and the emerging industry leader, introduced the world’s skill contest welding project leader Zeng Zhengchao, the Ukrainian staff of MCC in the “the Belt and Road Initiative”, and the third generation of MCC staff who contributed to the national metallurgical construction. MCC"s brand logo, corporate spirit, and cultural elements were reasonably implanted into the broadcast video. Good stories from MCC were told through MCC"s excellent staffs. After the broadcast of the program, the MCC staff forwarded the WeChat moment, raised their sense of pride and cohered the sense of corporate identity. The subsidiaries also expressed that the effect of publicity was obvious, and the reputation and influence of the brand were further improved, so that early advantages were gained for the enterprise to win the market.

(MCC Zhong Jun)

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